🎨Best practices and playbooks

To get the most out of Hunting Alice, you need to think less like a keyword scraper and more like a hunter. The quality of your "Alice" (Ideal Customer Profile) definition directly impacts the quality of the leads our AI finds.

The Art of "Signal" Engineering

A Signal is the specific topic, problem, or question that indicates buying intent. Low-quality signals generate noise; high-quality signals generate revenue.

❌ Bad Signals (Too Broad)

• "Marketing"
• "Software"
• "Need help"

Result: You will be flooded with students, job seekers, and irrelevant discussions.

✅ Good Signals (Specific Intent)

• "Looking for B2B marketing agency"
• "Best alternatives to Salesforce"
• "How to automate invoice processing"

Result: You find decision-makers actively comparing solutions.

Playbook: The "Problem-First" Approach

Instead of searching for who they are, search for what they suffer from.

1

Identify the Pain Point

What keeps your customer up at night?

Example: "Compliance audit deadline"

2

Identify the Trigger Event

What happens right before they buy?

Example: "Posting a job for 'Head of Compliance', complaining about 'manual spreadsheets'."

3

Craft the Signal

Examples:

• "Manual SOC2 audit pain"
• "Automating compliance workflows"
• "Hiring VP of Security"

Industry-Specific Examples

For SaaS Sales

• Signal: "Competitor pricing too high"
• Signal: "Migrating away from [Competitor Name]"
• Signal: "API integration issues with [Category Software]"

For Agencies

• Signal: "Recommendations for SEO audit"
• Signal: "App developer needed urgent"
• Signal: "Budget for website redesign"

For Logistics

• Signal: "Shipping delays China to US"
• Signal: "3PL provider recommendations"
• Signal: "Freight forwarder reliable"

Optimizing Your Reach

• Iterate: If your agent returns too much noise, make your keywords more specific (longer phrases).
• Monitor: Check your leads daily. If you see a pattern of irrelevant results (e.g., people selling to you instead of buying from you), add those keywords to your Negative Keywords list in the agent settings.